Future of Photography in Nepal
Challenges and Business Opportunities in the Photography Profession in Nepal by 2084
The photography business in Nepal is expected to face some significant challenges in the coming years. By identifying these challenges early and making the best use of business opportunities, sustainability in this profession can be maintained. Here, the potential negative aspects and necessary measures to grow the business are discussed:
Obsolete Technology: Many photographers in Nepal are still using outdated operating systems like Windows 7. In the next few years, Microsoft will stop supporting Windows 7, 8, and 10, and only Windows 11 will be in use. This will require upgrading old computers, including the Central Processing Unit (CPU), Graphics Processing Unit (GPU), Random Access Memory (RAM), and Storage Devices (Hard Disk or Solid-State Drive). While switching to the new version of technology may incur higher short-term costs, it will be a beneficial investment in the long term.
Increasing Use of Digital Photography: There is a high possibility that both the private and government sectors in Nepal will fully embrace digital photography within four years. The growing popularity of digital photography could negatively impact businesses solely focused on passport photo printing. In such a scenario, it will be necessary to expand the business model to digital platforms, such as digital photo editing, providing services on online photo-sharing platforms, and gaining expertise in various aspects of digital photography.
Declining Impact of Foreign Employment: The number of Nepalis going abroad for employment is likely to decrease, and as paper processes become digitalized, businesses that focus on passport and visa photography will face additional challenges. Alternatively, focusing on local markets and expanding services, such as specializing in photography for weddings, festivals, and cultural events, can be a good approach.
Access to Local Services and Federalism: Due to federalism, government services are now being provided at the ward level, making many tasks possible from nearby locations, from villages to cities. This may reduce the workload of photography studios located in urban areas. Therefore, it is necessary to modify the business model to target both rural and urban areas by providing services like online booking, mobile photography studios, and customized services according to customer needs.
Impact of Artificial Intelligence (AI): Artificial Intelligence (AI) is making photo editing and creation easier. As a result, people are now taking, editing, and printing photos easily through mobile apps. Photographers can improve their products and services by using AI-based tools. Additionally, AI-based photo editing services, 3D photography, and other advanced technologies should be adopted.
Growing Use of Digital Marketing: In the digital era, digital marketing has become extremely important. Making services available on online platforms and promoting products and services through digital marketing is essential. Listing photography services on online service platforms can make it easy and quick for customers to reach out. Also, selling photography products such as photo albums, frames, and cameras online can help increase revenue.
Business Strategies to Grow the Business:
Investing in Technology: Be prepared to embrace new technologies and make necessary upgrades. Investing in Windows 11 and modern software can make operations more efficient and productive.
Digital and Online Services: Services like digital photo editing, online booking, and cloud photo storage can be offered. This will help meet customers' needs more easily.
Creative and Innovative Thinking: Utilize Artificial Intelligence (AI) and digital tools to make your photography more creative and attractive. Focus on new technologies such as photo enhancement, 3D photography, and others.
Improving Customer Service: Provide customized services according to customer needs. Good customer service, the ability to complete work on time, and competitive pricing help build customer trust.
Focus on Social Media and Digital Marketing: Share samples of your work on platforms like Facebook, Instagram, and other social media for branding. This can attract new customers and provide opportunities to expand your business.
Online Learning and Training: Keep updating your skills by taking online courses and workshops on new technologies, trends, and styles in photography. This helps keep photographers updated and maintain a competitive edge in the profession.
By adapting to changing times and adopting these strategies, it will be possible to grow the photography business and achieve long-term success. It's crucial to adopt the right strategy at the right time to support and advance the business during transitional periods
